PachoDigital was hired by the UK telecom giant, KNEKT2, to improve the visibility of their services in Google and increase their organic revenue đ°
KNEKT2, a pioneering player in the communications sector, distinguishes itself through its commitment to delivering unique solutions and exceptional customer service. With professional and collaborative relationships maintained with every service carrier in the UK, the company provides impartial analysis, consultations, and recommendations to each client, setting them apart from others in the field.Â
However, no matter who youâre up against, you can always win the top spot if you work smart.
We were assigned to focus on KNEKT2âs telecom services, particularly their top service: leased lines.
We picked a variety of keywords to target and focused on the ones we knew would generate the most revenue for KNEKT2.
Here are a few examples from the campaign:
đŻ Keywords
âLeased line costsâ – 9,900 monthly searches
âLeased line providersâ – 1,000 monthly searches
âLeased line pricesâ – 8,100 monthly searches
âSogea broadbandâ – 720 monthly searches
âď¸ The Campaign
Our first priority was optimising KNEKT2âs website pages to make sure Googleâs web crawlers could recognise the content on the pages and extract what they need.
Once optimised, we re-configured their internal link structure and silo hierarchy to crank up the pagesâ authority.
Once the website optimisations were complete, we set up an extensive, ongoing link-building campaign to push the site up even further. Our team focused on getting KNEKT2 mentioned on big media websites to propel their brand name and domain authority up the Google ranks!
đ The Results
KNEKT2 are now dominating the first page of Google for all of the core keywords and their page views have increased by 243% đ